KISNA Diamond & Gold Jewellery Creates History with 10th Edition of KISNA Diamond Marathon Across 57 Cities
Mumbai, Dec 29: KISNA Diamond and Gold Jewellery, a flagship brand of the Hari Krishna Group, successfully organized the landmark 10th edition of the KISNA Diamond Marathon, setting a historic national benchmark in India’s sporting and corporate social responsibility landscape. While Mumbai hosted the milestone 10th edition, the marathon achieved an unprecedented feat by being conducted simultaneously across 56 other cities, making KISNA the first jewellery brand in India to organize a nationwide marathon at this scale.
Held under the powerful theme “Swachh Bharat, Swasth Bharat”, the marathon took place concurrently in 57 cities across the country and was officially registered as a Guinness World Record attempt, underscoring its scale, coordination, and impact.
The event witnessed an overwhelming response from fitness enthusiasts nationwide, with over 20,000 runners registering across India, including more than 5,000 participants in Mumbai alone. In Mumbai, runners competed in 5 km, 10 km, and 21 km race categories, while participants in the other cities took part in a 5 km run, all flagged off simultaneously at 7:00 a.m., symbolizing unity, health, and national participation.
The Mumbai edition was graced by the distinguished presence of Padma Shri Ujjwal Nikam as the Chief Guest, along with eminent industry leaders Kirit Bhansali, Chairman, GJEPC; Motilal Oswal, Chairman, Motilal Oswal Group; and Rajeev Jalota, Advisor, Indian Port Authority, as Guests of Honour. Winners across the 21 km, 10 km, and 5 km categories were felicitated by the dignitaries. The marathon was officially flagged off by renowned actor Manoj Joshi, adding further prestige to the event.
Reinforcing its commitment to social responsibility, the proceeds from the marathon were dedicated to the Swachh Bharat Abhiyan, aligning fitness with a larger national cause.
The KISNA Diamond Marathon, India’s only marathon driven by a jewellery brand, continues to strengthen its identity as a unique platform that seamlessly blends fitness, social impact, and nationwide community participation. With its historic 10th edition, KISNA has once again demonstrated how brands can play a transformative role in promoting public health, cleanliness, and collective national spirit.