Oct 21: DigiHaat, the digital commerce platform by Nirmit Bharat built on Open Network for Digital Commerce, today launched ‘Har Din Tyohar’, a month-long festive sale running from October 15 through Chhath Puja in November, with discounts up to 85% off. The campaign will feature fresh deals every few days across categories, giving consumers more opportunities to shop across India’s extended festive calendar.
The sale features discounts across categories, including 85% off the Bombay Shaving Company Luna 100 ml, 76% off the Double Safety New York 500W Mixer Grinder with two jars, 61% off the VGR V-055 Professional Hair Trimmer and 18% off the OPPO A6c smartphone.
The sale is presented by Bharat Organics, backed by the Ministry of Cooperation, which is extending special festive offers on its range of organic products through DigiHaat, including savings on purchases and additional benefits on higher-value orders. The partnership brings cooperative-led organic products into the festive shopping mix, giving consumers another way to support India’s cooperative ecosystem while shopping for the season.
Built around the idea that festive shopping extends beyond a few days of sale events, Har Din Tyohar will run through occasions including Dussehra, Karwa Chauth, Dhanteras, Diwali, Bhai Dooj and Chhath Puja. The campaign will feature rotating deal drops aligned with these occasions, with consumers able to follow updates through DigiHaat’s WhatsApp channel and app.
The campaign draws on the scale of DigiHaat’s marketplace, which brings together 44,000+ sellers offering over 5.3 lakh products across 10 major categories and 375+ sub-categories. More than one in three sellers on DigiHaat are based in Tier 2, Tier 3 and rural markets, together fulfilling over a third of platform orders and generating over a quarter of total sales.
“With ‘Har Din Tyohar’, we want to bring the spirit of festive shopping to the entire season, rather than confining it to a few days of sales. Through a rotating selection of deals across categories, we aim to give consumers more opportunities to find value while helping Indian sellers reach customers during one of the most important shopping periods of the year. As a platform built on the ONDC network, DigiHaat is committed to connecting consumers with businesses across India and making their products more accessible,” said Rachit Kapoor, Head - D2C, Partnerships and New Initiatives, DigiHaat.