Mumbai, Oct 15: Birla Opus Paints, housed under Grasim Industries, part of the Aditya Birla Group, has launched its latest campaign film for Birla Opus Style Color Smart, centred around the theme of ‘Naya Ghar’. Rooted in the belief that every new chapter in life deserves to be celebrated, the campaign conceptualised by BBDO India, part of Omnicom Advertising India brings alive an emotional story of a family home and the bonds that continue to grow even when children begin building homes of their own.
At the heart of the film is a father excitedly overseeing the painting job of his house, in preparation for his son’s wedding. As the house undergoes a transformation, his son gathers the courage to share an important decision of moving out and living separately with his wife post the wedding. Expecting resistance, he hesitantly begins the conversation, only for his father to surprise him with understanding and encouragement.
What follows is a touching exchange that redefines what a home truly means. Rather than seeing his son’s new house as separate, the father sees it as an extension of the same family. In a simple yet meaningful gesture, he points to the Birla Opus Style Color Smart paint being used in the current home and remarks that it will be enough for the new one too. The paint travels from one home to another, symbolising how relationships, values and memories continue to connect families across spaces.
The campaign beautifully showcases Birla Opus Style Color Smart's key functional benefit of extra coverage, while elevating it into a larger emotional story about togetherness, generosity and the joy of new beginnings. Through relatable family dynamics and heartfelt storytelling, the film reinforces how greater coverage enables consumers to colour more spaces and more moments without compromise.
Inderpreet Singh, Head – Marketing, Birla Opus Paints, said,
“Colours have the power to shape experiences, not just spaces. Through ‘Naya Ghar’, we showcase the extra coverage of Birla Opus Style Color Smart in a warm and relatable way, celebrating new beginnings and the relationships that continue to brighten every stage of life.”
Shashank Lanjekar, National Strategy Head, BBDO India, said,
“Tier 2 and 3 towns are witnessing a rapid increase in nuclear households. What makes the move far more acceptable for the parents is that they are seeing this as an indicator of their children’s progress rather than that of domestic disharmony. If we examine this from the lens of the product, Colour Smart from Birla Opus gives considerably more coverage per can. To underline this rational benefit with emotional energy, the second household is depicted as an extension of the parents’ home and the brand’s benefit is extended by association as well.
Client: Birla Opus Paints
Creative Agency: BBDO India
Account Management Team: Kaizad Pardiwalla, Rakesh Varma, Jiten Painter, Sharan Nambiar, Saloni Patil.
Planning & Strategy Team: Shashank Lanjekar, Nandan Majumdar, Bhanu Garg.
Creative Team: Josy Paul, Souvik Datta, Sourabh Dubey, Sanchit Agarwal, Harshada Shinde, Denzil Dsouza.
Production House: Colonial Films
Producer: Pintu Mishra, Vijay Kumaar Singh & Neeraj Mishra
Director: Mayank Yadav
DOP: Abhimanyu Sengupta